Through the People Lens: Reimagining Workforce and Talent in the GCC

Real conversations with 8 CHROs and CTOs on how the region’s leading organisations are balancing fast growth with people practices that actually stick.

In this ebook, we cover

• How to build a skills framework that drives decisions, not just documents
• What separates employer brands that last from ones that fade
• Why internal mobility outperforms external hiring at Aramex
• How Saudi German Health approached AI adoption the right way
• What consumer-grade digital experience means for your frontline workforce
• The CTO-CHRO relationship and why it cannot be an afterthought

ABOUT THE EBOOK

What the Region’s Brightest Talent Leaders Are Actually Doing

Organisations in the GCC are under real pressure. New sectors are opening, workforces are changing, and the demand for skilled people is rising faster than most talent functions were built to handle.

We sat down with 8 CHROs and CTOs from healthcare, retail, logistics, technology, and financial services to find out how they are navigating it. Not what they are planning. What they are doing.

What came back was consistent. The organisations pulling ahead are not doing more. They are doing it differently. Treating talent as a business problem. Building for the long term even when short term pressure argues otherwise. And making decisions grounded in data rather than instinct.

This ebook captures that thinking. Curated by ETHRWorld EMEA and PeopleStrong.

WHAT’S INSIDE

8 Leaders. 8 Chapters. One Clear Direction.

Amin Halawani, Global Healthcare Co.
Why a skills framework that sits in a folder is not a skills strategy

Ali Al Mansoori, e&
How e&’s transformation is reshaping what employer brand really means

Amro Talal, Tamer Healthcare
What 105 years of purpose teaches you about building an EVP that holds

George Sedky, GB Corp
The small moments your people remember long after the town hall is over

Chantal Schoombie, Aramex
How Aramex doubled its internal hiring rate and cut attrition at the same time

Dr. Mostafa Ghanima, Saudi German Health
Why fixing the process comes before choosing the platform

Kamal Sharadbhai Shah, GMG
Building digital resilience when data silos are the real enemy

Vinay Kumar, Landmark Group
Why your employees now expect the same experience as your customers