The Internet business has transformed the way business is done in India. The Indian Internet business market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much growth in the industry has been triggered by increasing internet and smartphone penetration. The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 604.21 million as of December 2018.